Willem co-founded Lawyerly after twenty years of running and advising businesses, most of which were spent as a client of law firms rather than a member of one. He had seen how legal advice tends to arrive: late, priced by the hour, and detached from the commercial decision that prompted it. Lawyerly grew out of a conviction that it could be done differently.
He read law and marketing at university and later completed MIT Sloan's executive programme in artificial intelligence and business strategy. His career before Lawyerly took in two advertising agencies, which he led through the industry's move to digital, several years in digital publishing, and a period in international development, working on programmes across South East Asia and Sub-Saharan Africa.
At Lawyerly he is responsible for growth and for the client experience, ensuring our clients receive the legal support they need.
Qualifications
BA Law; AI Business Strategy (MIT); Nomadic Marketing (UCT)
